Marketing vs. Advertising: What's the Difference?/Comercialización vs Publicidad: ¿Cuál es la diferencia?

Comercialización vs Publicidad: ¿Cuál es la diferencia?

A menudo se ve que muchas personas confunden marketing con publicidad o viceversa. While both components are important they are very different. Si bien ambos componentes son importantes, son muy diferentes. Knowing the difference and doing your market research can put your company on the path to substantial growth. Saber la diferencia y hacer su investigación de mercado puede poner su empresa en el camino hacia un crecimiento sustancial.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another: Vamos a empezar por revisar las definiciones formales de cada uno y, a continuación voy a entrar en la explicación de cómo el marketing y la publicidad se diferencian entre sí:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Publicidad: El pago, pública, no personal, el anuncio de un mensaje persuasivo por un patrocinador identificado, la presentación no personal o la promoción por una firma de sus productos a sus clientes actuales y potenciales.

 

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Comercialización: La planificación sistemática, la implementación y el control de una mezcla de actividades comerciales destinadas a reunir a compradores y vendedores para el intercambio mutuamente ventajoso o transferencia de productos.

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit. Después de leer las dos definiciones, es fácil entender cómo la diferencia puede ser confuso hasta el punto que la gente piensa de ellos como uno en el mismo, por lo que le permite romperlo un poco.

Advertising is a single component of the marketing process. La publicidad es un componente del proceso de comercialización. It's the part that involves getting the word out concerning your business, product, or the services you are offering. Es la parte que consiste en hacer correr la voz acerca de su negocio, producto o los servicios que se ofrecen. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Se trata de el proceso de desarrollo de estrategias tales como la ubicación del anuncio, la frecuencia, publicidad, etc incluye la colocación de un anuncio en medios como periódicos, correo directo, vallas publicitarias, televisión, radio, y por supuesto Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind. La publicidad es el mayor gasto de la mayoría de los planes de marketing, relaciones públicas después en un cercano segundo lugar y la investigación de mercado no cae muy lejos.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. La mejor manera de distinguir entre la publicidad y el marketing es pensar en el marketing como un pastel, dentro de ese pastel que tiene cortes de publicidad, investigación de mercado, planificación de medios, relaciones públicas, precios de los productos, distribución, atención al cliente, estrategia de ventas y participación de la comunidad . Advertising only equals one piece of the pie in the strategy. Publicidad sólo equivale a un pedazo de la tarta en la estrategia. All of these elements must not only work independently but they also must work together towards the bigger goal. Todos estos elementos no sólo deben trabajar de forma independiente sino que también deben trabajar juntos hacia la meta más grande. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. El marketing es un proceso que toma tiempo y puede involucrar horas de investigación para un plan de marketing para ser eficaz. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer. Piense en el marketing como todo lo que hace una organización para facilitar el intercambio entre la empresa y el consumidor.

[ edit ] Balance of trade

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Marketing vs. Advertising: What's the Difference?

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.

Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. 

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one-in-the same, so lets break it down a bit.

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.